If you’ve visited a forest in Korea, you might have noticed that they have quite a few evergreen trees. Among the evergreens, pine trees are a long-held favorite of those who love Korean forests. Pine trees have grown on the Korean peninsula since ancient times and people used their leaves, seeds, and even pollen as ingredients for foods and medicines during the Joseon Dynasty. Even today, people still enjoy pine needle tea to warm up their bodies during cold winter days and use pine resin powder as a medicine to relieve coughs and headaches.

Team BOJ also felt that traditional Hanbang ingredients like pine tree bud and leaf extracts can synergize with modern ingredients, so we created Pine Grove products. The Pine Grove scent works well in any season, and Pine Grove Eau de Perfume creates an especially sweet and warm atmosphere during the winter season. Here’s a pro tip for layering Pine Grove! One of our BOJ staff members, Hyona, loves to layer Pine Grove Eau de Perfume with Maison Margiela’s Lazy Sunday Morning Eau de Toilette to create her own unique scent. She said, “I love the warm and powdery scent of Lazy Sunday Morning, and adding Pine Grove Eau de Perfume imbues a refreshing touch, so I think they’re perfect for each other.”

Even though we are enduring the cold winter season right now in Korea, we always look forward to the coming spring when we think of evergreen pines. We hope that Beauty of Joseon will always be cherished in everyone’s heart and remain unchanged so that you can always come back to us and feel a sense of relief. With a cup of warm pine needle tea, we wish all of our Beauties a happy and peaceful year with Beauty of Joseon.