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Get to Know Beauty of Joseon
Learn more about Beauty of Joseon, from our brand story, to our Hanbang-rooted formulas, to our best-selling K-beauty products.
Find Your Finest Hanbang: Pine Trees
If you’ve visited a forest in Korea, you might have noticed that they have quite a few evergreen trees. Among the evergreens, pine trees are a long-held favorite of those...
Grand Re-opening of BOJ Samcheong Flagship Store
Crowded alleys filled with excited tourists, souvenir stores near Samcheong-ro that have hundreds of cute trinkets, or traditional hanok with a mesmerizing city view. What comes to mind when you...
Small Happiness Wallpaper_December
The theme of December's wallpaper is Dongji Patjuk, a soup made of red beans and rice. Dongji is the winter solstice in December that marks the longest night and shortest...
Small Happiness Wallpaper_November
Even though it’s November, the weather has gotten chilly earlier than usual, so we already feel that year-end atmosphere around the corner. There are Christmas trees in the windows and...
How to Treat Your Oily Skin
Have you ever wondered why your skin gets greasy and shiny? Usually, the skin gets oily because sebaceous glands all over your face produce oily substances to protect and hydrate...
Small Happiness Wallpaper_October
We would like to introduce you to our October wallpaper filled with the rich autumn atmosphere. For October, we created an image filled with golden rice grains about to be...
BOJ-Empfehlungen: So pflegen Sie fahle Haut
Der Herbst steht vor der Tür! Wir spüren die Ankunft des Herbstes nicht nur mit den Augen, sondern auch mit unserer Haut. In der trockenen Jahreszeit kann die Haut fahl...
Small Happiness Wallpaper_September
The Small Happiness Wallpaper for September Depicts a Basket Full of Chuseok. Chuseok, also known as Hangawi, is known as Korean Thanksgiving Day and one of the major holidays...
Spezielle Hautpflegetipps nach dem Sonnenbaden
Der Sommer neigt sich dem Ende zu, und die Sommerferien sind bald vorbei. Gerade jetzt, wo wir alle nach den langen Ferien wieder zur Schule und zur Arbeit zurückkehren, ist...
Ein vollständiger Leitfaden zum neu eingeführten Light On Serum: Centella + Vita C
Haben Sie schon einmal ein Vitamin-C-Serum gegen fahle Haut verwendet? Beauty of Joseon hat jetzt ein neues Serum auf den Markt gebracht, das Ihre Haut mit Vitamin C zum Strahlen...
Small Happiness Wallpaper_August
We are featuring a tiger as the theme for the Small Happiness Wallpaper for August. Among the animals often depicted in Korean folk paintings, the tiger is the...
Small Happiness Wallpapaer_July
It’s officially Summer! For July's wallpaper, 'Chaekgeori', a traditional style of Korean painting, was reinterpreted to give off a summer vibe. Chaekgeori, which is well known to be the favorite painting...
Skip-care Your Skin with Ginseng Moist Sun Serum
Beauty of Joseon newly launched Ginseng Moist Sun Serum this May. So today, we want to talk about this new sun serum that will give you a glazed bagel look...
Small Happiness Wallpaper_June
We believe a lot of Beauties have been waiting for this month’s new small happiness wallpaper. We apologize for the delay. The theme for the June wallpaper is plums. Do...